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Chlorella Library
 
Chlorella is now regarded as a synonym for health food. However, do you really know about chlorella? Here in "Chlorella Library" provides you basic knowledge and related information about chlorella in detail.
 
Number10:Alternative medicine (2)
 
World's trend - alternative medicine
 
"Alternative medicine" is still a word that is not familiar to hear. The definition of this word is discussed, however, the Japanese Society for Complementary and Alternative Medicine defines it as "generic name of scientifically unverified and clinically unapplied medicine and medical system." These medicine and remedy belong to a special field that is not taught in most medical schools and it is also not practiced at most hospitals. The alternative medicine has a wide range of medicine which includes world's traditional medicines and folk remedies. In particular, they are Chinese medicine (Acupuncture, Shiatsu, Qigong), Indian medicine, Immune therapy (Lymph cell therapy), Medicinal food/Health food, Herbs, Aromatherapy, Vitamin therapy, Diet therapy, Hotspring therapy etc.World's health administration service rate From world's population rate, it surprisingly appears that there are few people who benefit from modern western medicine. WHO (World Health Organization) classifies 65-80% of the world's health administration service by the traditional medicine. This means that when these traditional medicines are used in current western society, it is regarded as alternative medicine.
 
Recently, those who require alternative medicine are increasing more and more in the high information society such as TV and internet. In 1992, U.S. Congress established OAM (Office of Alternative Medicine) as a worldwide latest medical research institute in NIH (National Institute of Health). In 2001, the Congress has devoted resources for US$86,000,000 to this institute to work on the scientific research in this field energetically. Especially, in the U.S. alternative medicine now makes up more than 50% of the medical cost and this relates to reduction of total medical cost. This is due to the research and popularization of alternative medicine that was advanced extensively by NIH which is in the leading position in the world and is also famous for physiology and clinical study. In addition, people who adopt alternative medicine have increased to 70% in Germany and U.K. Alternative medicine is now becoming world's trend.
 
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USA is a leading country for food supplement
 
As well known, the United States is a pioneer of food supplement. Everyone has high interest in food supplement and more than 60% of the population is actually taking it. According to the fact, U.S. government has advanced the supplement research by cooperation between industry and academia since 10 years ago. NCCAM (National Center for Complementary and Alternative Medicine) is currently advancing large scale of clinical studies on supplements.
 
On the other hand, FDA (Food and Drug Administration) has put Nutritional Supplement Law into force in 1994 and eased the regulation of claiming the effect of food supplement. Speaking of how it was eased, of course we cannot claim "this works for obesity." because it is not a medicine. Instead, we can claim, e.g. "this is traditionally used for the treatment of obesity in xxx area in xxx country", "fat cell became 30% smaller in xxx laboratory in xxx country."
 
As described, there is a system to provide the information that consumer can choose the product by claiming the effect on the label in the United States. In such circumstance, sales of chlorella products are increasing for the last several years. Many medical experts have announced the benefits of chlorella that were verified in the study and they are also advertising to capture consumers' attention.