August 25, 2009
TVs go 3-D at home
| The pursuit to develop digital TVs equipped with 3-D technology is getting intense. Japanese home electronics manufacturers have great expectations for the 3-D boom in the future and have expedited development of 3-D AV appliances like TVs, Blu-ray disc players and game consoles. In Japan, several 3-D movies, just released for the summer season, have attracted a large number of families to the theater. Many industry insiders say this year marks the "First Year of the 3-D Movie". The home electronics industry believes that broadcasting and entertainment software will also be a part of the 3-D expansion. The three-dimensional graphics are characterized by people and animals flying out of the screen or by the feel of depth to the scenery. To watch 3-D TVs, viewers must wear special glasses as the TV switches rapidly between images to create an illusion of depth. As a result, the viewers are able to enjoy a very realistic feeling, as if they are in the movie. Panasonic Corp. has signed on "Titanic" director James Cameron and his upcoming film in an advertising campaign for their TVs that are equipped with 3-D technology. The new film, "Avatar" is the first major Hollywood 3-D release that is not animated. Panasonic Corp. intends to increase the demand of this format as they plan the release of their 3-D TV to the market next year. Sony Corp. is in a hurry to develop their 3-D technology on their leading product "Playstation 3", an at home game console. |
